"We'd like to show you that it can be better, more humane."

Odido Netherlands is the largest provider for Mobile, Fiber Optic and TV in the Netherlands.

As a UX designer in the B2B team, I embarked on seeking opportunities to promptly validate my designs with users in order to elevate the e-commerce experience for B2B clients, streamline the complexity of Odido’s products and services, and maximize the utilization of all online touchpoints.


Odido Nederland B.V.




UX/UI Design
A/B Testing
Brand identity


The Hague, The Netherlands

⸺ Reflect Innovation

The brand identity and website should convey the company's innovative approach to audio solutions. It should visually communicate the brand's commitment to staying ahead of the curve in technology and design.

⸺ Emphasize Quality

DAS-Audio is synonymous with superior sound quality. The design should evoke a sense of excellence and craftsmanship, reflecting the company's dedication to delivering top-tier products and services.

⸺ Global Appeal

Being an import-export company, the brand needs to appeal to a diverse, international audience. The design should be culturally sensitive and resonate with customers across different regions and demographics.

⸺ Seamless User Experience

The website should not only showcase DAS-Audio's and other knowproduct range but also provide an intuitive and user-friendly experience. Visitors should easily find information about products, technical specifications, and support services.